Converting a concept into a complex, multi-technology product involves many steps of refinement. Companies that design successfully have carefully crafted product development processes that extend over all phases of product development such as:

• conduct a SWOT analysis to identify the strengths, weakness, opportunities and threats existing in the market

• determine the potential costs, revenues and profits from the product

• create a project schedule

• design the product

• manufacture a prototype for market testing

• precede with production

• develop a promotion campaign

AMCO help define the requirements for technical specifications, materials, design and maintenance to get new product to market. They can also help redesign an existing product with additional features to reintroduce the product into the market.